EMPATHISE
Gain an empathic understanding of the problem you are trying to solve. This helps me gain insight into users' needs and set aside my own assumptions.
DEFINE
Put together your information and analyze observations in order to define the core problems. This helps me create ideas to establish features, functions, and other elements.
Think outside the box to create new solutions to the problems already identified. This involves lots of brainstorming and possible solutions to issues that may come up.
PROTOTYPE
A scaled down, version of the product is created. User feedback is gathered to re-examine and improve certain elements that seem to be rejected during users' experiences.
TEST
Testing is an ongoing process. The results from this phase help me redefine one or more problems. Adjustments and refinements are made in order to rule out problem solutions.
DESIGN PROCESS
IDEATE
SOMETHING ABOUT ME
A designer with over 10 years of professional experience including user interface design, mobile and web, and motion graphics. I care about the details, which I believe are crucial in creating effective, intuitive interfaces. I’m focused on developing meaningful experiences through design and always challenging myself to help businesses achieve successful results.